Frequently Asked Questions

What is a landing page?

Technically, a landing page is any webpage that someone lands on after clicking an online marketing call-to-action. But we need a more focused definition here.

As a marketer, it’s important for you to get the best bang for your buck and ensure that as much traffic hitting your landing pages actually converts. So for our purposes, we’re going to define a landing page as a dedicated, campaign-specific webpage that drives your visitors to complete a single marketing goal or call to action.

By dedicated, we mean that the page has (virtually) no ties to your website, and serves only one purpose: getting your visitors to convert through a single call to action.

By campaign-specific, we mean that for each initiative or marketing campaign you run, you should have a tailored page just for that campaign. One ebook? One landing page. Two promotions? Two landing pages.

Why do I need website audit for?

A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it's optimized to achieve your traffic goals, and if not, how you can improve it to increase performance.

How does contextual advertising work?

Contextual advertising is the placement of ad campaigns on websites or site pages that are directly relevant to the ad you're running.

Is a extremely effective form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browsers.

The advertisements themselves are selected and served by automated systems based on the identity of the user and the content displayed.

How long will it take to build a successfull website?

Your website needs to fulfil its purpose – not just look pretty. It’s easy to get a nice-looking template and throw some content at the page, but a successful website is one that understands and supports the user, from the moment they enter the page until they become a customer.

Defining this user journey is made possible by thorough discovery, wireframing, design and more – making sure that each component is working together towards the common goal of delivering on your user’s expectations.

The reason exceptional websites look beautiful, deliver answers to your questions and seem to anticipate your every need is that they are the result of an in-depth discovery process. The design agency goes through an intensive process when considering the client.

During the Discovery process, we’re going to flesh out and understand the true goals and expectations for this website. Who is the audience and what are they looking for? What challenges do they have that will be answered by this website and product?

Expected Timeline for Discovery: It will likely take at least 2-4 weeks, which includes a few meetings between the website developer and the client, to fully grasp the purposes and goals of the new website, the nuances of the industry and the target audience.

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